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Most charities in the United States qualify for some of the free services that Google offers to nonprofit organizations. The most famous and potentially valuable of those services is a $10,000 monthly grant to run Google Search Ads through Google Adwords. Google provides several tools that nonprofit organizations can use with video marketing, 映射, 协作, 生产力工具. However, no organization can access any of those tools until they are verified.  你如何得到验证? 我们很高兴你问了!

Google for 非营利组织 Verification

Only verified nonprofits can access Google’s nonprofit resources. The first step is to register with a well-known nonprofit provider of technology and services called TechSoup. This is the only organization that can vet a nonprofit on Google’s behalf. Of course, your organization also needs to be registered as a 501c3 charity and in good standing. Google says the verification process can take up to 14 calendar days, so consider that when figuring out how to use Google’s services in upcoming advocacy efforts, 营销工作, 或募捐活动. 

There are some additional conditions and limitations to the program. If you are a government entity, a hospital or healthcare organization, or a charity registered under an umbrella organization, you will not be able to use Google for 非营利组织. Google serves educational institutions through a separate 教育 program. 

谷歌广告资助

This is the most famous of Google’s nonprofit services, by far. Any qualified nonprofit accepted into the Google for 非营利组织 program is eligible to apply for $10,000 a month to spend on text ads promoting your organization, 筹集资金, 或者提倡某事. However, you need to complete an additional verification process. 步骤如下:

To apply for and activate a 谷歌广告资助 account follow these steps:

• Once approved for Google for 非营利组织 go to your account. 
• Click Activate under 谷歌广告资助 and complete the application. 
• Review your application and click Activate to submit your information.

Verification should take less than three calendar days. That’s three days on top of the time it takes for TechSoup to verify your organization. 

Targeting those ads can be much more difficult than writing them. Yet, knowing how to target the right keywords for your mission or fundraising objective is not easy. 优化你的 谷歌广告 takes some knowledge of 搜索 engine optimization (搜索引擎优化) techniques too. 

Video 举办 and Video Marketing

Some people probably aren’t aware that Google owns YouTube. Any nonprofit that produces videos for education or advocacy can raise its profile by posting its content on YouTube, 哪个有非营利项目. Registered nonprofits can use their YouTube channels to raise money through YouTube Giving. Anyone new to video creation or needing a refresher will also like their Creator Academy, which offers lessons on optimizing videos and growing an audience. 

地图和卫星图像

Google Maps and Google Earth have thousands of uses in the business world, and probably as many in the nonprofit world. 地理对很多人都很重要, many organizations that work in conservation, 经济电竞赛事竞猜APP, 和更多的. Google offers credits for their Google Maps Platform to organizations accepted into their nonprofit program. A creative nonprofit marketer may come up with ideas that go beyond pinning services or community resources on a map.

Office Productivity and Collaboration

Google also offers access to their suite of 协作 生产力工具. Google Workspace for 非营利组织 includes email using the organization’s domain (you@nonprofitname.org for example), Meet, Drive, Docs, cloud storage, and the Google Calendar. Those new to Google’s products will appreciate the Quick Start guide for nonprofit users. They have various business plans available at a deep discount, plus the free nonprofit Workspace for 非营利组织. 

Get the Most Out of Google with our Digital Marketing Professionals

Google offers a wide variety of marketing and productivity resources to verified nonprofits. If your organization qualifies for it, 10美元,000 Google ad grant might be the most important of those offerings. To make the most of these services, your organization might want some expert help with digital marketing – advertising can be a challenge and so can operating on Google’s Cloud. If your organization needs experts in digital marketing, website, or app development, 电竞赛事竞猜APP today so we can discuss your project.